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Sales - Finding a Life Insurance Need

Posted on 6/23/14 at 12:18 pm
Posted by SmackDaniels
Gulf Breeze, FL
Member since Mar 2007
15134 posts
Posted on 6/23/14 at 12:18 pm
Holy shite this is hard.

I've been in sales since 2001. Mortgage for 6 years then the past 6 years I've been in Health/Life/Annuity sales.

I have since switched to Prudential and they are strictly Life/Annuity/Mutual funds. The way you build relationships, get leads etc...I have such a hard time buying into. As soon as I do my pitch, I just see people looking uncomfortable and running for the hills.

I haven't sold any of their products in 3 months now. NOTHING!! How fricking bad is that?
Anyway, I'm to the point where I know customer/clients can just see the desperation on my face. Hell, I wouldn't buy anything from me right now.

I have 350 active clients going into this new venture with a hefty renewal base of income. I've had success with everything else I have done in sales.
This is the hardest thing I have ever done.

Saying all that, there is such a huge need for life insurance but I can't get people to see it.
Posted by Mr.Perfect
Louisiana
Member since Mar 2013
17438 posts
Posted on 6/23/14 at 12:25 pm to
gotta be something with the way you are selling/pitching.


Gotta let the customer buy, not get sold
Posted by GoCrazyAuburn
Member since Feb 2010
34885 posts
Posted on 6/23/14 at 12:32 pm to
If you are selling them life insurance in your pitch, you are doing it wrong. Your pitch should get them interested in allowing you to review tier while financial security program. Once you know their needs/previous planning should you pitch a needed product.

With that said, what age group are you meeting with? I've almost never met with somebody that decided they didn't need any life insurance. The only debate was exactly how much and what type.
Posted by JayDeerTay84
Texas
Member since May 2013
9847 posts
Posted on 6/23/14 at 12:41 pm to
You should try asking them about their needs. Get them talking. Listen to them.

If you do it right, they will sell themselves on what you have to offer.

I never open with a pitch. Never.
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37105 posts
Posted on 6/23/14 at 1:08 pm to
Annuities have a bad, bad rep... mostly deserved.

Mutual Funds and life insurance are very commoditized today. You can buy both with simply a computer and a phone. When you have companies advertising on the radio how easy it is to get life insurance with one phone call... my guess is that hurts the actual salesmen. Plus, you have the car/homeowners insurance companies cross-selling life insurance. That's how I bought my first life insurance policy in college - it was a 50K policy for $15/month, was sold by State Farm, who did my renters and car insurance, and my car insurance went DOWN $20/month due to a line discount for having life insurance with them. No brainer.

I know many people who have flamed out selling life insurance. I know two who have been very successful. One is a retired military O-6 who sells 98 percent of his policies to retired military officers. The other person just has a tremendous rolodex of wealthy people that he sells to.
Posted by wasteland
City of peace
Member since Apr 2011
5600 posts
Posted on 6/23/14 at 1:15 pm to
Part of the high turnover rate in the life insurance industry is all the experienced salespeople that come aboard thinking they can pitch products. You can't pitch life insurance.

I'm a terrible salesman. If I had to sell cars I would starve, yet I'm in my 6th year in life sales.

I introduce my self and my process to prospects. Ask a few questions about them and if they are open to giving me information, I find out every detail I can about their finances, family and business. If we find a need, I suggest products and amounts to fill those needs.


You are selling your services and advice, not the product.
Posted by wasteland
City of peace
Member since Apr 2011
5600 posts
Posted on 6/23/14 at 1:19 pm to
quote:

I never open with a pitch. Never.


exactly. The only items I bring to my first meeting are business cards, a pen and legal pad. I'm there to gather information.

I'll bring proposals, prospectus and fact sheets later if necessary.
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37105 posts
Posted on 6/23/14 at 2:02 pm to
I think you must be a pretty good advisor. You want to understand what the client needs - every client is different.

I would also say that a discussion of life insurance involves facing the fact that one day, the client will die. It's much more fun to talk about (and spend money on) houses and saving money for retirement and vacations.
Posted by iknowmorethanyou
Paydirt
Member since Jul 2007
6547 posts
Posted on 6/24/14 at 7:14 am to
If you dont have belief and conviction in yourself and your products...your prospects wont either. Most people loathe ins agents, but love theirs.
Posted by SmackDaniels
Gulf Breeze, FL
Member since Mar 2007
15134 posts
Posted on 6/24/14 at 5:24 pm to
quote:

Once you know their needs/previous planning should you pitch a needed product.


I've never even gotten to this point. HOW IN THE FLYING FU** DO YOU GET TO THIS POINT? JESUS CHIRST!!!!!

What I have been doing the past 6 years and how I've been making a living is providing services and explaining Medicare to people initially enrolling onto Medicare. This is a service and it's way in for me to provide services(Medicare Supplement, Medicare Advantage) and cross sell later on, like Life Insurance, Mutual Funds, Annuities etc...

I can't wrap my brain around how to approach someone(20-60 years old) without sounding like a salesman.
The biggest problem I'm having is COMFORT ZONE. I'll do it all day, it's just that I don't have confidence in it yet because I haven't been successful in it at all. AND I MEAN AT ALL. So I'm not comfortable doing it.
Posted by SmackDaniels
Gulf Breeze, FL
Member since Mar 2007
15134 posts
Posted on 6/24/14 at 5:29 pm to
quote:

gotta be something with the way you are selling/pitching.


Ya think?

quote:

You should try asking them about their needs. Get them talking. Listen to them.


If I had some kind of script that I can make my own without sounding like a Robot then this would help.

Where do you meet people? What is the first words out of you mouth and how do you transition into a meeting with that person to see how you could possibly being some help to them? Regardless or not if I could even make a commission. Because if I can put these people in a better position and not make a sale then at least they could refer me to someone. The problem is I can't get this far at all.
This post was edited on 6/24/14 at 5:32 pm
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37105 posts
Posted on 6/24/14 at 7:06 pm to
quote:

What I have been doing the past 6 years and how I've been making a living is providing services and explaining Medicare to people initially enrolling onto Medicare. This is a service and it's way in for me to provide services(Medicare Supplement, Medicare Advantage) and cross sell later on, like Life Insurance, Mutual Funds, Annuities etc...


So, why did you leave your old posistion? I mean, everyone that gets to a certain age gets medicare, so it seems you have a built in set of, oh, super-qualified leads. DId you even have to prospect for leads? Or, was it just all people calling in and asking to meet with someone?

You said you had a base of 350 plus clients from your previous venture. How good of clients are they? Can they be mined as a referral base? Will they make a personal referral on your behalf to their friends and children?

Where is your trouble point? Are you not able to get appointments with qualified leads? Are you able to sit down with people and just can't get them to talk? Are you in plan design stage and just can't close?

And are you not getting any sales support from your company?

I've found that in any sort of personal services business (law, accounting, insurance, etc) 95 percent, if not more, of new clients come from referrals. You are not starting cold, maybe you just need to refocus yourself.

Finally... these groups get a bad name... but have you considered joining a group like BNI? In your line of work, you have to be constantly meeting people.
Posted by JayDeerTay84
Texas
Member since May 2013
9847 posts
Posted on 6/24/14 at 8:23 pm to
The key is listening. Don't tell them what they need, ask them questions. Listen to their needs.

Think of it in terms of pain. No pain no change!

For example, if you had no life insurance and I asked you questions about what you would leave to your kids, would this scare you maybe? Would it cause you to think that maybe you should leave them something so they don't have to struggle? If so, that is a form of pain.


If you start by saying, "hey I have some shinny new plans you should buy" , you will not be as successful.


This is just an example, but probing questions about their goals, thoughts, and plan should give you enough info to suggest something that is inline with their thoughts and fills a NEED.
This post was edited on 6/24/14 at 8:29 pm
Posted by SmackDaniels
Gulf Breeze, FL
Member since Mar 2007
15134 posts
Posted on 6/25/14 at 12:58 pm to
quote:

So, why did you leave your old position?


I haven't really. I change changed from an insurance broker to a Broker-Dealer.

Everything was going great until I found out the guy running the operations was withholding overwrite, renewals, lying, etc...
Then out of nowhere he decides he wants to sell the business and move to Dallas to take a job he was offered. I mean out of nowhere. Then we in the office find a letter where he initiated the whole process...not to mention he started falling behind on rent, phones, just became really unprofessional to say the least.
We are pretty positive he now has a drug problem. So I bolted.

I'm doing the same thing through Medicare, it's just that Prudential wants me to concentrate on a much larger age group than just 65 and older.
Posted by meansonny
ATL
Member since Sep 2012
25597 posts
Posted on 6/25/14 at 11:43 pm to
Life insurance for a market 65+ is a tough sell.

You are basically soliciting single premium permanent life products. Does that sound familiar? I think Prudential might have access to something called an Estate Maximizer. This is a huge product through banking channels. It's basically rolling a cd or savings account into a permanent life policy that grows cash tax deferred but provides a primary benefit of transferring wealth through life insurance with a return of premium guaranty.

I am also guessing that they want you pushing fixed and indexed annuities?

Any of this sound familiar?
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