Did the Marines get their new slogan from the Taliban? Badass story

So I was reading former DoD director Robert Gates' memoir and he tells this story.

If you've seen the new Marine recruiting campaign it mentions something about running towards the sound of chaos campaign, this story just sounded like it completely supported that idea.

"On this trip, I heard two stories that brought a smile. A joint U.S. - Afghan patrol had come upon a stolen pickup truck parked near a tree, and everyone concluded it was probably a truck bomb planted by the Taliban. An Afghan soldier decided to fire a rocket-propelled grenade at the truck to blow it up. He missed the truck and hit the tree, where it turned out a Taliban fighter had been hiding. The Taliban was blown out of the tree and onto the truck, which promptly detonated. A nice, if not unintended, carom shot."

"Separately, I was told of a report that Taliban commanders in the Sangin area of Helmand had instructed their fighters not to engage U.S. Marines in large-scale attacks: 'Taliban fighters say U.S. Marines are unkillable and invincible.... The Marines are insane. They run toward the sound of our guns rather than run away."

Now I've never served in any branch, never fought on any front, so I certainly cannot speak for myself on this story, but I couldn't help but think