I was working in the lab late one night, when my eyes beheld an eerie sight...

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Introducing the world’s only scientifically-proven screenplay appraisal service.

Cinematic Appraisals gives filmmakers a scientifically-proven way to appraise the value of screenplays, establish appropriate budgets, and assess whether a screenplay could or should be revised to better connect with its audience. This allows producers to gauge a project’s worth before financing production, instead of waiting until post-production screenings to tell if they made a smart or poor decision.

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Cinematic Appraisals’ patent-pending Mind Science Method is based on neuroscientific research conducted over the last 40 years. The Mind Science Method measures neurobiological triggers and reactions, assigning a proven value for each level.

It’s long been known that moviegoers psychologically fall into a state of “suspended disbelief” when watching stories play out on film, which is just the beginning of what goes on in the psyche and the body during film watching. Viewers’ physiological responses also fluctuate depending upon their level of involvement with the story and action. While watching something highly stimulating, the human body releases a host of limbic chemical responses. The dose of chemicals released is proportionate to the level of emotional stimuli, creating lasting emotions.

In other words, when the protagonist runs, the connected viewer’s heart rate will increase. When the protagonist holds his breath, so does the connected viewer. This state has been compared to the state of partial hypnosis—a state normally only achieved when dreaming.

The Mind Science Method gauges this degree of connection with the material using our unique patented neurobiological algorithms. This allows the producer to tell when the screenplay produces this hypnotic-like state—and when it does not. This allows a producer to reverse-engineer the screenplay to create one audiences will love, before going through the expense of production.

Proven in the lab and the real world to correlate with neurobiological responses.

* The Mind Science Method has been lab tested and is proven to correlate with the actual psychophysiological responses of a subject to the screenplay. Testing measured neurobiological activity with a variety of electrodermal equipment including galvanic skin monitor, electromyrograms, a zygomaticaus, a corrogator, an EEG and EKG (MP150WSW with Tel100C remote monitoring module data acquisition system).

* Over the course of years of testing and development, the Mind Science Method has been used to objectively rate more than 30 scripts for films with known gross box office receipts, verifying the validity of our method and giving us a statistical basis for predicting the success of a script with known Mind Science Method scores.

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