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Question about profit from new game sales

Posted on 6/19/13 at 2:51 pm
Posted by F machine
Member since Jun 2009
11886 posts
Posted on 6/19/13 at 2:51 pm
With all of the new/used game discussion on here, I was just curious if anyone knew how much game makers get off of a new game. Let's assume the game is the average $60. What do the sell that to the store for? $40-45? How much goes to Sony or Microsoft? Just something I've been wondering about.
Posted by Displaced
Member since Dec 2011
32711 posts
Posted on 6/19/13 at 2:57 pm to
when i worked in a game store, we bought new games for about ~$47 each (in bulk) and sold them for 60.

and there is NO profit on console sales.

used games is how these stores survive.
This post was edited on 6/19/13 at 2:58 pm
Posted by gjackx
Red Stick
Member since Jan 2007
16523 posts
Posted on 6/19/13 at 3:03 pm to
quote:

and there is NO profit on console sales.

This reminds me of when I worked at Circuit City. They made NO profit on CD sales. It's just a way to get people in the store. That's interesting that consoles are in a similar boat...
Posted by oauron
Birmingham, AL
Member since Sep 2011
14512 posts
Posted on 6/19/13 at 3:03 pm to
quote:

when i worked in a game store, we bought new games for about ~$47 each (in bulk) and sold them for 60.



The amount they're purchased for greatly depends on the publisher and whatever agreements were already in place beforehand. It's safe to estimate about 25% of the price is retailer margin.

quote:

and there is NO profit on console sales.



Absolutely correct. When I worked corporate retail, we made less than a nickel on every piece of hardware. There were incentives given to us though for meeting sales goals (more stock, cheaper ties-in, price drop reimbursements, etc.).

quote:

used games is how these stores survive.



For the most part. They also all pay their employees very poorly, so they have little overhead. Each store is also filled with advertisements that change weekly bringing in a little more revenue.
Posted by F machine
Member since Jun 2009
11886 posts
Posted on 6/19/13 at 3:08 pm to
quote:

and there is NO profit on console sales.


Right. I know this. I was just wondering what the actual game publishers got. So if they sell it for $45 to the store, how much of that $45 goes to Microsoft or Sony? And I wonder what the costs from shipping and packaging are.
Posted by stout
Smoking Crack with Hunter Biden
Member since Sep 2006
167237 posts
Posted on 6/19/13 at 3:10 pm to
I think MS and Sony only make like $10-$15 per game. It's not very much.
Posted by oauron
Birmingham, AL
Member since Sep 2011
14512 posts
Posted on 6/19/13 at 3:32 pm to
quote:

So if they sell it for $45 to the store, how much of that $45 goes to Microsoft or Sony




Not 100% for all situations and retailers, but gives you a good idea. This was pulled from an IGN article.
This post was edited on 6/19/13 at 3:33 pm
Posted by F machine
Member since Jun 2009
11886 posts
Posted on 6/19/13 at 3:42 pm to
Well that answers all of my questions
Posted by oauron
Birmingham, AL
Member since Sep 2011
14512 posts
Posted on 6/19/13 at 3:46 pm to
quote:

Well that answers all of my questions


Some extras: Nintendo has had historically higher licenses fees than MS and Sony. And 1st party titles obviously get to keep the extra 10-12% of the price that would have gone towards a licensing fee.
This post was edited on 6/19/13 at 3:47 pm
Posted by MontyFranklyn
T-Town
Member since Jan 2012
23830 posts
Posted on 6/19/13 at 3:54 pm to
So if EA allows you to download your game diredtly from them, will it be $15 cheaper?
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