Popular mature website's effort to save the sperm whales helps little.

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Much of the internet is funded by ads - us included. The going rate is around US$2.80 per 1000 views (they call this "CPM). In other words, for every 1000 visits a website receives, the advertisers on said website are around US$2.80. On the face of it, that would mean Pornhub earns US$5.60 for every 2000 views, making their US$0.01 cent contribution absolutely miserly.

But we must be fair - advertising rates for porn websites are much much lower than regular websites, because a lot of brands don't want to be associated with such things. Pornhub is a private company so we have to do some guesswork to get at the actual rate.

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