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Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Camp

Posted on 9/6/18 at 9:51 am
Posted by AA77
Member since Jan 2016
3796 posts
Posted on 9/6/18 at 9:51 am
Real-time brand tracking data reveals a sharp drop in favorability and purchasing consideration, including among key demographic groups.



LINK
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 9/6/18 at 9:53 am to
That seems legitimate. Especially the republican bar.
Posted by Chad504boy
4 posts
Member since Feb 2005
166295 posts
Posted on 9/6/18 at 9:53 am to
Nike can just suck it.
Posted by Scruffy
Kansas City
Member since Jul 2011
72117 posts
Posted on 9/6/18 at 9:54 am to
quote:

That seems legitimate. Especially the republican bar.

The Republicans went negative.
This post was edited on 9/6/18 at 9:55 am
Posted by Fourteen28
Member since Aug 2018
1156 posts
Posted on 9/6/18 at 9:54 am to
GET OFF MUH LAWN
Posted by FieldMink
Fort Worth
Member since Jul 2017
797 posts
Posted on 9/6/18 at 9:54 am to
Oh well, i'm still buying Nike
Posted by WB504
New Orleans
Member since May 2008
5873 posts
Posted on 9/6/18 at 9:55 am to
We saw during the election that these polls don’t mean a thing.
Posted by Chad504boy
4 posts
Member since Feb 2005
166295 posts
Posted on 9/6/18 at 9:56 am to
Nike made a conscious decision which type of a-hole they want to cater to. It certainly isn't the conservative middle age white male division.
This post was edited on 9/6/18 at 12:01 pm
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65736 posts
Posted on 9/6/18 at 9:56 am to

Dude. The memes are OOC. Their market cap hasn't taken a huge hit and within a month will recover 2.5%.

This is like Dicks. Redneck amnesia.
Posted by NWLA Tiguh12
Member since Jul 2015
2402 posts
Posted on 9/6/18 at 9:56 am to
Surprised it dropped for Democrats and Blacks
Posted by The Torch
DFW The Dub
Member since Aug 2014
19296 posts
Posted on 9/6/18 at 9:56 am to
Yet people like you all over the world keep starting conversations about it so they are getting free publicity
Posted by eScott
Member since Oct 2008
11376 posts
Posted on 9/6/18 at 10:04 am to
Believe in something, even if it cost your investors everything.
Posted by IceTiger
Really hot place
Member since Oct 2007
26584 posts
Posted on 9/6/18 at 10:11 am to
Bold move to fill the SM cycle...

Posted by Froman
Baton Rouge
Member since Jun 2007
36219 posts
Posted on 9/6/18 at 10:13 am to
quote:

Nike made a conscious decision which type of a-hole they want to cater to. It certainly isn't the conservation middle age white male division.


Maybe they just want assholes to stay away from their brand.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65736 posts
Posted on 9/6/18 at 10:13 am to
-10 credits




Guys. Come on
This post was edited on 9/6/18 at 10:18 am
Posted by Chad504boy
4 posts
Member since Feb 2005
166295 posts
Posted on 9/6/18 at 10:15 am to
quote:

Maybe they just want a-holes to stay away from their brand.
that's cool.

Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
31727 posts
Posted on 9/6/18 at 10:17 am to
I think the overarching issue is that they are trying to monetize a social movement. Like how fricking shallow are you? All the athletes and celebs will stand behind it because they get paid to do so. Most people see this for what it is, a shitty ploy to make money
Posted by ctiger69
Member since May 2005
30616 posts
Posted on 9/6/18 at 10:18 am to
Posted by Clames
Member since Oct 2010
16575 posts
Posted on 9/6/18 at 10:36 am to
quote:

Maybe they just want assholes to stay away from their brand.



Maybe they know ignorant people that bought into the same false narrative that Kaepernick has pilloried himself upon will also buy any garbage they peddle as long as it has a Swoosh mark on it.

Posted by Harry Caray
Denial
Member since Aug 2009
18648 posts
Posted on 9/6/18 at 10:38 am to
Hopefully this drop in demand will lower their prices
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