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How much can you negotiate off MSRP?

Posted on 12/16/20 at 3:30 pm
Posted by TigerBlood17
Member since Jan 2014
1459 posts
Posted on 12/16/20 at 3:30 pm
Vehicle is $66,000 MSRP and the first offer off the bat was $9,000 off MSRP plus $1,000 discount for Costco Membership. I haven't countered. How much lower do you think I could get them to come down? Any? I have never bought a new car before.

I've always heard that the week between Christmas and New Years is a good time to buy because they want to make sales before the end of the year. Should I make them wait and sweat it out a few weeks?

GMC Sierra AT4 6.2 Liter
This post was edited on 12/16/20 at 3:40 pm
Posted by OldHickory
New Orleans
Member since Apr 2012
10602 posts
Posted on 12/16/20 at 3:31 pm to
About 3.50
Posted by LNCHBOX
70448
Member since Jun 2009
84124 posts
Posted on 12/16/20 at 3:31 pm to
No way to know without knowing everything about the vehicle, and even then you still have to factor in manufacturer/dealer incentives.
Posted by Tbonepatron
Member since Aug 2013
8447 posts
Posted on 12/16/20 at 3:32 pm to
$349.99
Posted by LetsgoGamecocks
Member since Sep 2014
2916 posts
Posted on 12/16/20 at 3:32 pm to
quote:

Vehicle is $66,000 MSRP


Is this an in demand vehicle?
Posted by Shexter
Prairieville
Member since Feb 2014
13887 posts
Posted on 12/16/20 at 3:32 pm to
quote:

I've always heard that the week between Christmas and New Years is a good time to buy because they want to make sales before the end of the year. Should I make them wait and sweat it out a few weeks?


First few weeks in January - they're all broke and starving from Christmas.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119244 posts
Posted on 12/16/20 at 3:32 pm to
quote:

How much can you negotiate off MSRP?


You don't negotiate from MSRP, you negotiate down from invoice.
Posted by Boudreaux35
BR
Member since Sep 2007
21517 posts
Posted on 12/16/20 at 3:33 pm to
Yeh, whatever your offer is, please make sure it ends in $350!
Posted by TigerBlood17
Member since Jan 2014
1459 posts
Posted on 12/16/20 at 3:33 pm to
GMC Sierra AT4 6.2 liter
Posted by TypoKnig
Member since Aug 2011
8928 posts
Posted on 12/16/20 at 3:33 pm to
Make? Model? Financing? Other rebates?

Why does Costco matter in this deal?
Posted by TigerBlood17
Member since Jan 2014
1459 posts
Posted on 12/16/20 at 3:37 pm to
I would say yes it is in demand. he seemed to say they go pretty fairly quickly.
Posted by TigerBlood17
Member since Jan 2014
1459 posts
Posted on 12/16/20 at 3:39 pm to
quote:

Why does Costco matter in this deal?
The Costco thing doesnt matter he just said that you get an extra $1,000 off for being a Costco member which I am.
Posted by wileyjones
Member since May 2014
2307 posts
Posted on 12/16/20 at 3:39 pm to
Posted by deltaland
Member since Mar 2011
90700 posts
Posted on 12/16/20 at 3:41 pm to
quote:

GMC Sierra AT4 6.2 liter


Ask him to throw in chrome truck nuts for free
Posted by BigPapiDoesItAgain
Amérique du Nord
Member since Nov 2009
2777 posts
Posted on 12/16/20 at 3:43 pm to
Definitely need to be working off of dealer invoice, try to find out anything you can about dealer holdbacks, consumer rebates, etc.

Will probably have more room to negotiate on a more heavily optioned model or trim line vs a base one. I would be interested to hear make and model you are looking for and if you have more than one dealer you are working with.
Posted by LNCHBOX
70448
Member since Jun 2009
84124 posts
Posted on 12/16/20 at 3:43 pm to
quote:

GMC Sierra AT4 6.2 liter



That price actually seems decent from the little research I just did. I'd try to get at least another $1000 or 2 off, but you may just be working at a high volume dealer that throws out the best price first.

The trick is to make sure you keep the rebate and get any promotional financing if you're going that route. You'll want to be preapproved with another lender so you can counter when they offer you a ridiculously high APR.

You'll also want to make sure there isn't any crazy high doc fees or other dealer added BS tacked on at the end. A small doc fee is fine IMO (less than $200... arbitrary number I landed on) plus TTL That should be it. If the charge for an inspection sticker, make sure they actually provide one.
Posted by lsujro
north of the wall
Member since Jul 2007
3921 posts
Posted on 12/16/20 at 3:46 pm to
Do some online digging to find invoice and negotiate off that. MSRP is useless figure imo. When i bought my last truck, I was shooting for ~7% off invoice, which is what biggest volume dealers were doing at the time.
Posted by LSUGrad9295
Baton Rouge
Member since May 2007
33495 posts
Posted on 12/16/20 at 3:47 pm to
I crunched some numbers. With 84 payments of $864, that bitch can be all yours.
Posted by BenDover
Member since Jul 2010
5424 posts
Posted on 12/16/20 at 3:48 pm to
Different ways to skin a cat but what I do is get the lowest number they'll offer me, have them print it out with their letterhead and I go home and "think about it". After a couple days they'll call or text and by that time you should've called every competing dealership within a couple hours to see if they'll match or beat the price.

Once you find the lowest number, tell them you'll agree at that number walkout. So, if after a couple days you've gotten it down to $55k tell them you agree but not paying anything additionally for TTL.

It's worked for me on the last two I've bought. Once you've dicked them around for 2 days I'd avoid financing through the dealership though, I'd go credit union or if you're a cash guy do that. But they're bound to find a way to make their money back if you finance through them

This post was edited on 12/16/20 at 3:49 pm
Posted by TheFonz
Somewhere in Louisiana
Member since Jul 2016
20407 posts
Posted on 12/16/20 at 3:50 pm to
I've learned over the years that a gun always gives you the edge when you are negotiating prices.
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