How did facebook overcome Myspace?
It's simplicity. Which ironically, it's getting farther and farther away from. Facebook is slowly evolving into Myspace. Just today I realized when you receive a comment on a status, it's beeps now.
I liked Facebook because it was easy to navigate. I remember when notifications were in the bottom right corner. Now with the timelines, SHARE THIS IF YOU LOVE GOD, aborted fetuses, abused animals, it's becoming damn unbearable.