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Elon Musk running Twitter into the ground. Major ad firm recommends 5000 clients pause ads
Posted on 11/11/22 at 9:43 pm
Posted on 11/11/22 at 9:43 pm
https://www.reuters.com/technology/major-ad-firm-omnicom-recommends-clients-pause-twitter-ad-spend-verge-2022-11-11/
Major ad firm Omnicom recommends clients pause Twitter ad spend - memo
Nov 11 (Reuters) - Advertising and marketing conglomerate Omnicom Group Inc (OMC.N) has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.
Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp (MCD.N) and Apple (AAPL.O). The memo did not mention clients by name and it is not clear if any have paused Twitter advertising spending.
The move, first reported by tech news site The Verge, emphasizes a growing skepticism among agencies and brands about the micro-blogging site's future since Elon Musk’s $44 billion takeover.
“Whilst OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risk of being associated with unsafe content could rise and as such should be considered when deciding on use of the platform.”
“Twitter’s ability to maintain their previous level of brand safety measures and effectiveness seem impeded in the immediate term,” according to the memo.
Ad sales represented over 90% of Twitter's revenue in the second quarter.
Last month, U.S. automaker General Motors Co (GM.N) said it had temporarily halted paid advertising on Twitter. read more
Major ad firm Omnicom recommends clients pause Twitter ad spend - memo
Nov 11 (Reuters) - Advertising and marketing conglomerate Omnicom Group Inc (OMC.N) has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.
Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp (MCD.N) and Apple (AAPL.O). The memo did not mention clients by name and it is not clear if any have paused Twitter advertising spending.
The move, first reported by tech news site The Verge, emphasizes a growing skepticism among agencies and brands about the micro-blogging site's future since Elon Musk’s $44 billion takeover.
“Whilst OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risk of being associated with unsafe content could rise and as such should be considered when deciding on use of the platform.”
“Twitter’s ability to maintain their previous level of brand safety measures and effectiveness seem impeded in the immediate term,” according to the memo.
Ad sales represented over 90% of Twitter's revenue in the second quarter.
Last month, U.S. automaker General Motors Co (GM.N) said it had temporarily halted paid advertising on Twitter. read more
57
Posted on 11/11/22 at 9:43 pm to uptiger1997
I hope he buys TikTok and Instagram next
Posted on 11/11/22 at 9:46 pm to uptiger1997
The trolling and memes that have come out of his blue check subscription idea have been great though
Posted on 11/11/22 at 9:46 pm to uptiger1997
Coordinated attack that is not driven by anything business related.
Posted on 11/11/22 at 9:47 pm to uptiger1997
Twitter literally allowed an account to post child porn for months before Elon took over. People had been complaining about the account and it was ignored by Twitter. Did Omnicom warn their clients then?
ETA For the downvoters
Twitter refused to remove child porn because it didn’t ‘violate policies’: lawsuit
Twitter Profited from Child Porn, Refused to Take it Down Until Feds Got Involved
ETA For the downvoters
Twitter refused to remove child porn because it didn’t ‘violate policies’: lawsuit
Twitter Profited from Child Porn, Refused to Take it Down Until Feds Got Involved
This post was edited on 11/11/22 at 9:55 pm
Posted on 11/11/22 at 9:48 pm to GREENHEAD22
quote:
Coordinated attack that is not driven by anything business related.
The invisible hand of the free market knows best.
Posted on 11/11/22 at 9:48 pm to uptiger1997
quote:
the risk of being associated with unsafe content could rise and as such should be considered when deciding on use of the platform.”
Unsafe content such as?
Posted on 11/11/22 at 9:48 pm to notiger1997
quote:
uptiger1997
quote:
notiger1997
Posted on 11/11/22 at 9:49 pm to uptiger1997
Doesn't the ad agency lose a shite ton of money if 5000 clients stop advertising?
Posted on 11/11/22 at 9:51 pm to Cosmo
quote:
Unsafe content such as?
Conservative thoughts
Posted on 11/11/22 at 9:54 pm to uptiger1997
quote:
uptiger1997
Posted on 11/11/22 at 9:54 pm to notiger1997
quote:
uptiger1997
quote:
notiger1997
Posted on 11/11/22 at 10:00 pm to DoUrden
quote:
Doesn't the ad agency lose a shite ton of money if 5000 clients stop advertising?
They will just direct their client's ad dollars to another outlet or media.
Posted on 11/11/22 at 10:02 pm to uptiger1997
Posted on 11/11/22 at 10:03 pm to uptiger1997
The powers that be dont like us speaking freely.
Posted on 11/11/22 at 10:03 pm to uptiger1997
He's not running it into the ground.
It is no longer subsidized privately by John Q tax payer. He is having to find a strategy to keep it afloat. And he's having to do it from scratch, essentially.
It is no longer subsidized privately by John Q tax payer. He is having to find a strategy to keep it afloat. And he's having to do it from scratch, essentially.
Posted on 11/11/22 at 10:03 pm to Obtuse1
quote:
They will just direct their client's ad dollars to another outlet or media.
Who can they direct 5000 clients to that has the traffic of twitter?
Posted on 11/11/22 at 10:10 pm to uptiger1997
More evidence that there is real evil afoot that is devoted to eliminating freedom and free speech. Make no mistake, this has nothing to do with “unsafe content.”
Posted on 11/11/22 at 10:10 pm to uptiger1997
according to elon they are at an all time high on active users, their loss for not advertising at the best time to advertise on it
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