Bud Light's rivals' sales spike in wake of Dylan Mulvaney debacle

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Coors Light and Miller Lite have seen a huge rise in their sales following the backlash against the American flagship brand

Two senior members of the Anheuser-Busch team have been placed on leave following the controversy

Between April 2 and April 15, overall volume of sales of Bud Light at bars and restaurants dropped by 34.7 percent

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In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.

As the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.

By comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent.

Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.

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Bud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.

During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.

But following the Mulvaney campaign it trailed other beers by at least six percent in bars and restaurants.

Between April 2 and April 15, Beer Board says that their overall volume of sales at bars and restaurants dropped by 34.7 percent.

Bud Light has now declined into the fourth spot of the most popular draft beer during the second week of the controversy – losing out to Coors Light.

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