I'm not sure how in the world we can expect `professionalism' from the franchise when we don't impose it on ourselves. The games are supposed to be fun, but learning to enjoy the game is part of it. The lower bowl isn't `all that' or it'd be worth paying for (see: economics).
This fanbase better learn that we need to be above average in every respect when the time comes, and that includes appreciation for what we have. We don't have to be there now, but every season should bring us closer.
As the smallest market in the NBA, and the smallest BY FAR of any two-plus sport market, we have to be better than average or we will be roasted by the media.
except one error - we are not the smallest market in the NBA. both Utah and Memphis are smaller
1. Salt Lake City, Utah (1,018,826)
2. Memphis, Tennessee (1,250,293)
3. New Orleans, Louisiana (1,319,589) LINK