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Gtothemoney
UNO Fan
Da North Shore
Member since Sep 2012
10402 posts

re: David Stern just said

quote:

Not only that but you had people nationally and locally discussing several possible names and expressing how they feel about them seems like a win to me


And from I've seen, the majority have been negative. Not good, Larry!
This post was edited on 12/5 at 7:25 pm


DeathValley85
LSU Fan
Strawberry Fields
Member since May 2011
7568 posts

re: David Stern just said
I think Pelicans would need to lose 2 of the next 3 for the Brass to win. Pelicans own the tie breaker I believe. The Krewe's schedule is too tough down the stretch....likely a non-factor.


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LuckySunday
LSU Fan
Baton Rouge
Member since Mar 2011
272 posts

re: David Stern just said
quote:

And from I've seen, the majority have been negative. Not good, Larry!



Out of state insight isn't as important but I've honestly been kinda surprised at some of the locals negative reactions on social media and new articles personally. It didn't help that the Yahoos report mentioned Brass and Krewe as did ESPNs Sports Nation Polls.
This post was edited on 12/5 at 7:32 pm


Sinister1
New Orleans Saints Fan
Metairie
Member since Dec 2007
1312 posts

re: David Stern just said
Storm or Knights


42
New Orleans Saints Fan
Member since Apr 2012
3703 posts

re: David Stern just said
Out of state, out of country, and local insight are all important when you are selling stuff to all those people.

The issue isn't that you don't get data back. One of the issues that you don't get the data back in a structured form to analyze. You don't know how many people with X income in Y age range have opinion Z or why.

Another issue is a form of publication bias. Those who feel strongly speak loudly and speak often. Most people, so the majority of money, are just not that passionate to get the news in the first few hours, buy it, process it, express it. This form of self-expression mutes the middle.

Yes another issue is that a few days is no time to judge this sort of thing. Not everyone knows, not every gets the straight information. Some are told, "I'm so happy, the Hornets are going to be the Pelicans!" and their middlin' feeling friends agree with them, and the same is true when the friends are told, "I'm so mad, the Hornets are going to be the Pelicans!" The information has to be presented in an appropriate way to get a measurement of the correct stimulus, and not, for example, the tone of the question, etc.

There are a ton of issues with this sort of study.

This is one reason political campaigns pay big bucks to people to conduct scientific polls and don't just look at website polls on CNN / Fox / whatever. It's enormously complicated business.


touchdownjeebus
New Orleans Pelicans Fan
Member since Sep 2010
4439 posts

re: David Stern just said
quote:

David stern on changing hornets name--"The hornets might have a friend in the league office that can expedite the process"


The NOLA STERNS!


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TigerinATL
New Orleans Pelicans Fan
Member since Feb 2005
37934 posts

re: David Stern just said
quote:

Yes another issue is that a few days is no time to judge this sort of thing. Not everyone knows, not every gets the straight information. Some are told, "I'm so happy, the Hornets are going to be the Pelicans!" and their middlin' feeling friends agree with them, and the same is true when the friends are told, "I'm so mad, the Hornets are going to be the Pelicans!" The information has to be presented in an appropriate way to get a measurement of the correct stimulus, and not, for example, the tone of the question, etc.


Just a name without a logo makes a huge difference too. The logo I have as my avatar moved a lot of people, including me, from not wanting the Pelicans to seeing how it could work.
This post was edited on 12/5 at 7:56 pm


Hazelnut
LA-Lafayette Fan
The Flattz
Member since May 2011
12479 posts

re: David Stern just said
quote:

The logo I have as my avatar moved a lot of people, including me, from not wanting the Pelicans to seeing how it could work.


Count me as one of those people.


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42
New Orleans Saints Fan
Member since Apr 2012
3703 posts

re: David Stern just said
quote:

Just a name without a logo makes a huge difference too. The logo I have as my avatar moved a lot of people, including me, from not wanting the Pelicans to seeing how it could work.



Pile it on, TigerinATL. There are many more reasons.

Along those lines: colors. People who are inclined one way will imagine nice stuff. Those inclined the other way will imagine horrid stuff. Both will preach about the colors, but are any of them the actual presentation? No.

I used to not like yogurt, not like raisins, but I liked yogurt covered raisins. Sometimes you just can't add up dislikes and get a dislike.

And more.


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LuckySunday
LSU Fan
Baton Rouge
Member since Mar 2011
272 posts

re: David Stern just said
I agree with your point but I was in no way trying to say that any raw data they got would be the absolute test bed for the Pelican name.

They're analytics that are used by advertisers that could be utilized if the team choose to do so over the next few months to make the raw information useful in a sense.

quote:

Yes another issue is that a few days is no time to judge this sort of thing


I disagree with this tho no one said they only had to accept social feed back from the last few days they can track this puppy till whatever cut off date gather info from those who seem to be attending games and such and blogging about it.


42
New Orleans Saints Fan
Member since Apr 2012
3703 posts

re: David Stern just said
quote:

I agree with your point but I was in no way trying to say that any raw data they got would be the absolute test bed for the Pelican name. They're analytics that are used by advertisers that could be utilized if the team choose to do so over the next few months to make the raw information useful in a sense. quote: Yes another issue is that a few days is no time to judge this sort of thing I disagree with this tho no one said they only had to accept social feed back from the last few days they can track this puppy till whatever cut off date gather info from those who seem to be attending games and such and blogging about it.


What you are describing with the analytics is called a magic want. You can analyze structured data far more cheaply and efficiently and effectively than `found' data, even if it is marginally more expensive to collect; the net result is it's way cheaper to gather and analyze the structured data, which is why the entire industry exists with it's focus groups, etc.

If you care to discuss a particular method for gathering the responses, matching them to demographics, and more, let's do that. If not, I ask that you trust me enough to consider this worth looking up with some of your spare time.

As far as the timeframe, I agree. However, I'm not the one positing that the negative reaction has caused a shift their approach at this time, or even cause the consideration of possible time to weight if a shift might be worth researching.


LuckySunday
LSU Fan
Baton Rouge
Member since Mar 2011
272 posts

re: David Stern just said
quote:

What you are describing with the analytics is called a magic want


I agree it certainly is but at the end of the day they have that option available regardless if a leak was intentional or not.

They would be crazy not to a least take notice to the national medias reaction however
This post was edited on 12/5 at 8:34 pm


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Gtothemoney
UNO Fan
Da North Shore
Member since Sep 2012
10402 posts

re: David Stern just said
quote:

42


You're a smart dude.


thejudge
LSU Fan
Westlake, LA
Member since Sep 2009
4708 posts
Online

re: David Stern just said
The krewe actually doesn't sound like crap...

Wish the jazz could get tangled from Utah


LuckySunday
LSU Fan
Baton Rouge
Member since Mar 2011
272 posts

re: David Stern just said
That's my choice too but I have a feeling regardless they'll be the Pelicans


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SHMILL
LSU Fan
Lafayette, Louisiana
Member since Oct 2009
258 posts

re: David Stern just said
Knights would be so awesome. I just don't understand why people don't love this! KNIGHTS and SAINTS!!


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Jumbeauxlaya
LSU Fan
LSU
Member since Jan 2011
18079 posts

re: David Stern just said


bayoubengal44
LSU Fan
Prairieville, LA
Member since Aug 2004
631 posts

re: David Stern just said
I my first choice if possible would be Voodoo. Krewe is starting to grow on me...I think this will do well overall.


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