I agree with your point but I was in no way trying to say that any raw data they got would be the absolute test bed for the Pelican name. They're analytics that are used by advertisers that could be utilized if the team choose to do so over the next few months to make the raw information useful in a sense. quote: Yes another issue is that a few days is no time to judge this sort of thing I disagree with this tho no one said they only had to accept social feed back from the last few days they can track this puppy till whatever cut off date gather info from those who seem to be attending games and such and blogging about it.
What you are describing with the analytics is called a magic want. You can analyze structured data far more cheaply and efficiently and effectively than `found' data, even if it is marginally more expensive to collect; the net result is it's way cheaper to gather and analyze the structured data, which is why the entire industry exists with it's focus groups, etc.
If you care to discuss a particular method for gathering the responses, matching them to demographics, and more, let's do that. If not, I ask that you trust me enough to consider this worth looking up with some of your spare time.
As far as the timeframe, I agree. However, I'm not the one positing that the negative reaction has caused a shift their approach at this time, or even cause the consideration of possible time to weight if a shift might be worth researching.