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Spinoff From Netflix Thread--Where will TV be in 5 years?...
Posted on 10/25/16 at 11:37 am
Posted on 10/25/16 at 11:37 am
Will commercials be damn near non-existent or will Netflix and other streaming companies have to cover their debt by adding advertisements within their content? Is it Hulu and YouTube that have that "pay more for no ads" deal?
4
Posted on 10/25/16 at 11:47 am to Snoopy04
Not much change in the next five years. Streaming capability is at the point where any improvement would be negligible. I think that the expansion in smart TV's will put a dent in the Roku type devices. We might see a Google or someone move into the content mix. AT&T taking over Time Warner might be the next shift of any size (a company with their thumb directly on the information stream suddenly having a massive content pool that is in high demand).
Posted on 10/25/16 at 11:51 am to Snoopy04
quote:
Will commercials be damn near non-existent
No. Broadcast TV will always have commercials and so will most streaming services as long as people complain about pay-TV.
Posted on 10/25/16 at 11:52 am to Snoopy04
I think the next big step is sports streaming. The leagues may try to create their own streaming services or just have a streaming only option for NFL RedZone, MLB Extra Innings, etc. This would affect their tv deals so I don't think the leagues will bring this up until the current deals expire.
Posted on 10/25/16 at 12:03 pm to Snoopy04
quote:
Will commercials be damn near non-existent
Commercials pay for a lot of content. Most of the data I found on ad revenue vs. carriage fees was 2-5 years old, but it looks like most non premium network make 30%-50% of their revenue from advertising. The extra $2 you pay Hulu to not show commercials is not going to make up for that. CBS is just one network and it's charging $6 to stream its shows commercial free.
If HuluPlus became the main way people accessed TV it would have to charge a lot more. You want realistic lower prices for cable TV programming, look at PlayStation Vue and Sling. $20-$50 plus commercials. People melt down when NetFlix increases prices $1, ads aren't going anywhere until we stop being cheapskates.
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