Cannes Bans NetFlix

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The short version: From now on, if you want to compete at Cannes, your movie had better be released in French movie theaters—not just online.

There has long been a point of tension between Cannes and Netflix, to the extent where the inclusion of Okja and The Meyerowitz Stories came as a bit of a surprise. Netflix films had previously been snubbed and festival officials had advocated for “discouraging” the streaming service’s online-first approach to release. The two movies included in Cannes’ lineup this year are slated for theatrical bows stateside, but according to the festival’s official statement, “no agreement has been reached” to get the moves into French cinemas and the effort to reach one was made “in vain.” However, the statement does clarify that this rule goes into effect next year, so Okja and The Meyerowitz Stories will remain in competition and eligible for the Palme d’Or.

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NetFlix and Amazon especially have been buying up these kinds of films relatively cheaply hoping one blows up like Manchester By The Sea. I think this could push NetFlix into theaters rather than having them just avoid Cannes. I don't see how being the only place to see popular movie after it's in theaters is a bad thing for subscriber growth.