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NASCAR Announces 'Monster Energy NASCAR Cup Series" & New NASCAR Logo
Posted on 12/20/16 at 2:11 am
Posted on 12/20/16 at 2:11 am
https://www.nascar.com/en_us/news-media/articles/2016/12/19/nascar-reveals-brand-identity-premier-series-name-logo.html
quote:
NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport's premier series beginning January 1, 2017.
The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR and were first shared today across NASCAR social and digital media channels.
The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’s inaugural season of 1948.
"Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark."
The first Monster Energy NASCAR Cup Series points race will be the 59th running of the Daytona 500 at Daytona International Speedway on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio).
This post was edited on 12/20/16 at 2:12 am
10
Posted on 12/20/16 at 4:02 am to GEAUXmedic
Oh, how the mighty have fallen. Brian France should be tarred and feathered.
Posted on 12/20/16 at 4:34 am to GEAUXmedic
Might as well call it the Crystal Meth Cup
Posted on 12/20/16 at 4:40 am to Kankles
No Winston Cup no care
Posted on 12/20/16 at 5:49 am to Hoyt
Will always be Winston cup, and Busch series to me.
Posted on 12/20/16 at 6:00 am to GEAUXmedic
Shame they couldn't keep the Sprint sponsorship. Thought that really worked, tbh.
But fr, it'll always be the Winston Cup, tbh.
But fr, it'll always be the Winston Cup, tbh.
Posted on 12/20/16 at 6:12 am to GEAUXmedic
Terrible, just terrible.
Posted on 12/20/16 at 6:12 am to TbirdSpur2010
Now some idiot commentator will try to tell us that Petty and Earnhart won seven Monster Cup titles each... 
Posted on 12/20/16 at 6:18 am to FightinTigersDammit
To be fair, it's a smart business move. Their viewers are getting older, they need something to attract younger people. Monster is much more heavily involved in promoting the sports they sponsor as well. Sprint/Nextel didn't do much. On top of that, Monster has made it clear to NASCAR they want them to stop imposing stupid rules and just let them race.
Posted on 12/20/16 at 6:25 am to GEAUXmedic
I like the name change
Posted on 12/20/16 at 6:35 am to GEAUXmedic
quote:
it's a smart business move. Their viewers are getting older, they need something to attract younger people. Monster is much more heavily involved in promoting the sports they sponsor as well.
Agreed. It's definitely a savvy business move.
Posted on 12/20/16 at 6:35 am to GEAUXmedic
Does Kurt Busch have to change his sponsorship? Like the updated logo at the top
Posted on 12/20/16 at 6:36 am to FightinTigersDammit
quote:
some idiot commentator will try to tell us that Petty and Earnhart won seven Monster Cup titles each...
Just say "Cups" and be done with it, IMO
Posted on 12/20/16 at 6:37 am to Fus0623
quote:
Does Kurt Busch have to change his sponsorship? Like the updated logo at the top
From what I understand, no. They included a stipulation that no energy drinks can sponsor teams/cars, but those already in can be grandfathered in. Not certain if this includes energy shots too, but the five hour energy car is still allowed.
Posted on 12/20/16 at 7:32 am to GEAUXmedic
No Junior Johnson, Lee Petty and Fireball Roberts, no care.
Damn some of you guys are crabby ol' farts.
Damn some of you guys are crabby ol' farts.
Posted on 12/20/16 at 4:58 pm to TbirdSpur2010
quote:
Just say "Cups" and be done with it, IMO
Oh, I agree, but some a-hole actually used that line in his column/story. Richard Petty won seven Sprint Cup titles.
Posted on 12/20/16 at 5:22 pm to GEAUXmedic
Just means they did not get an offer from any of the big boy corporations so had to throw in with a small time energy drink company.
Posted on 12/20/16 at 5:28 pm to GEAUXmedic
Monster has picked up Tiger Woods and NASCAR now. Bye bye Rockstar.
Posted on 12/20/16 at 5:34 pm to GEAUXmedic
Redbull and rockstar used to sponsor a few cars/events in NASCAR but monster has kicked them to the curb.
The Monster Energy party tent in the Kentucky Speedway infield is legit.
The Monster Energy party tent in the Kentucky Speedway infield is legit.
Posted on 12/20/16 at 5:45 pm to FightinTigersDammit
quote:
some a-hole actually used that line in his column/story. Richard Petty won seven Sprint Cup titles.
Ol' Mister The KANG should have materialized on the spot and popped him upside the head
Side note/CSB: I got to meet my company's CEO last week and one of the framed photos on his desk is of him and Richard Petty.
My respect for my CEO grew three sizes that day
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