Greenberg basically called for dude's head this morning. He brought up the gay kid that was taped by his roommate at Rutgers then jumped off the GW Bridge. Once Greeny went there, it was only a matter of time before Rice got canned.
He said that because when that kid died, the Rutgers President helped sponsor the Tyler Clementi Center and made a vow to "increase awareness against bullying, the mis-use of social media, and suicide amongst gay youth." While Im sure none of the players were gay, it doesnt look good when your university is sponsoring a program like this and your coach is using the same terms that the organization is trying to fight against.
Once again you have to look at it through a company's eyes and do whats best for the image of the university.