Great article on how MLB revolutionized online streaming video

quote:

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HBO Now is the network’s response to the rage induced by HBO Go constantly dropping streams last year during Thrones and new episodes of True Detective. As soon as the idea of a standalone service (once anathema to cable providers) became feasible, the company faced a decision. With 60 percent of its audience in the coveted 18-to-49 demographic, HBO had a lot at stake. Either the network could build HBO Now itself (modeled slightly after HBO Go’s architecture) or piggyback on a successful existing streaming network.

They opted for the latter, and the infrastructure didn't belong to Netflix or Time Warner or some other expected broadcast conglomerate. It was Major League Baseball's.

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