How on earth do those bowls make enough money to justify existing? Or draw enough viewers to make it worth it for ESPN to televise them? I mean, I'm not going to hurry home from work to watch UTEP-Ball State. There ought to be a rule: If a coach ends up getting canned because he took a team to your bowl, it shouldn't be played.
How? With extreme ease, is how.
You don't have to draw a massive audience to justify several million dollars for 3 hours of programming. Most of these bowls are well in the green before they sell a single ticket.