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Google drove $80B in U.S. and $132M in Louisiana economic activity last year

Posted on 7/2/12 at 2:46 pm
Posted by rickgrimes
Member since Jan 2011
4180 posts
Posted on 7/2/12 at 2:46 pm
quote:

Google is driving serious economic activity in the U.S. -- at least, that is, according to Google.

The search giant today unveiled its 2011 Economic Impact report, and said that its search and advertising tools, including AdWords and AdSense, drove $80 billion in economic activity across the U.S. last year. The company said it reached that figure with help from "1.8 million businesses, Web site publishers, and non-profits across the U.S."

In order to arrive at that figure, Google used some fancy math. The company estimates that businesses that use AdWords make $2 in revenue for every $1 they spend on the advertising platform. In addition, the company assumed that a business will receive five clicks in search results for every one click on their ads.

LINK

Link to Google's Economic Impact Site:
LINK


Posted by CtotheVrzrbck
WeWaCo
Member since Dec 2007
37538 posts
Posted on 7/2/12 at 3:00 pm to
Looks like Adwords spending is declining eh? I don't use it and have never seen the returns that they claim. Keyword arbitrage drives up the click pricing out of a cost effective range for most of the businesses that would rely on Adwords.

just my .02
Posted by nolanola
Member since Nov 2010
7581 posts
Posted on 7/2/12 at 9:48 pm to
quote:

have never seen the returns that they claim


I've seen well beyond what they claim. All depends on your niche, market conditions, campaigns, etc.

Seems like there would be more than 14,000 advertisers and publishers in Louisiana?
Posted by LouisianaSportsman
NELA
Member since Sep 2009
2341 posts
Posted on 7/4/12 at 4:07 pm to
123,000,000 for Rhode Island versus 132,000,000 for Louisiana
Posted by southernelite
Dallas
Member since Sep 2009
53177 posts
Posted on 7/5/12 at 1:36 pm to
quote:

123,000,000 for Rhode Island versus 132,000,000 for Louisiana
dman
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