The affect of social media on recruits and the importance of positive PR

To deny that fans reactions on social media outlets like Twitter, Facebook, and yes, TD.com has an impact on recruits is senseless.

This is the age we live in. To clarify, I am in the social media industry. It's not just TD.com, it's fans reactions to Facebook, Twitter, and all outlets to reach out to the kids.

Consumers are now directly tied into the companies in which we they do business with through these outlets.

A NCAA program is a corporation and companies pay me a lot of money to protect their brand by coming up with strategies to optimize their social media presence. The direct feedback loop goes directly into the recruits ears.

Would you take a job if you heard it was getting bought out, going under, etc? These kids here all these things and to be echoed at the volume in which these outlets broadcast most certainly creates issues.

It is up to the coaches to resolve these issues, handle the PR appropriately and protect their brand. They have done a terrible job since January 9 at this.

It is of extreme importance for LSU to get a handle on this wave of negative publicity and present a face to this struggle.