Same with digital download. You're assuming the cost of the disc is incorporated into the selling price, which it very well may be. However when you're offering a product via digital download, you can't just say "deduct the price of the discs, box, etc.." and that's a fair price, because as the seller you have to fund the new method of delivery.
I am also saying that when avoiding reatilers like Best Buy, that markup dissapears. how much would you think that saves? $10? More?
Look at the success that XBLA games have....not only because they are avoiding the costs of physical media (which may be small) but also because they are avoiding the markup by retailers.
And again not to mention that DD versions of PC games are selling for $10 less than their physical counterparts.
As far as customer loyalty, are you really not going to buy a certain game because you feel you should get a $5 discount?
I'm not saying anyone is going to buy less games, but there is a bigger potential for people to buy more games digitally if there is that small savings. And with all the reaons I mentioned, you know that Sony/MS are making more money on DD games so why not encourage that method of purchase?
I have had the ability to buy a copy of all my new games on PSN...but I still go out and get that game at gamestop because not only does it cost the same, but am able to resell it. I can guarantee Sony would rather me buy it and download it on PSN so that I cannot resell it, so why not encourage DD.
Until DD prices come down you aren't going to see much of a dent in purchases of physical copies.
This post was edited on 3/16 at 11:59 am