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Two questions about Guinness Blonde Lager

Posted on 6/2/15 at 11:49 am
Posted by Rouge
Floston Paradise
Member since Oct 2004
136811 posts
Posted on 6/2/15 at 11:49 am
1. Why would any beer company brag about the hops in a blonde lager?

2. Why the hell is Guinness using Mosaic hops in a blonde lager? What a waste.
Posted by ProjectP2294
South St. Louis city
Member since May 2007
70278 posts
Posted on 6/2/15 at 12:00 pm to
The main question about the whole beer is just: Why?

ETA:
quote:

2. Why the hell is Guinness using Mosaic hops in a blonde lager? What a waste.


I wonder if this is specifically to increase demand and drive up the price for the smaller breweries?
This post was edited on 6/2/15 at 12:01 pm
Posted by 12Pence
Member since Jan 2013
6344 posts
Posted on 6/2/15 at 12:02 pm to
I was discussing Guinness Blonde with OneophileBrah while sipping the black stuff at Erin Rose recently. During my travels in Éire, you were only able to find "the black stuff". That's the way it should be. We took the tour at St. James Gate and I believe this stuff is brewed and marketed towards other countries across the world. I'm sure it isn't worth a damn. The original however... sometimes I think its unparalleled.
Posted by Woody
Member since Nov 2004
2452 posts
Posted on 6/2/15 at 12:23 pm to
quote:

1. Why would any beer company brag about the hops in a blonde lager?

For the same reason that the macros are running ads about how their beers are masterfully crafted and brewed the hard way. It's now popular to talk about what's in your beer and how it's brewed. Result of the popularity of craft beer. Now the random guy at a BBQ in Anytown, USA can tell his buddies about the hop profile in his Guinness Blonde Lager.

Posted by Dandy Lion
Member since Feb 2010
50249 posts
Posted on 6/2/15 at 12:26 pm to
1. Make it sound sophisticated, technical, etc.
2. See above.
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
38687 posts
Posted on 6/2/15 at 12:28 pm to
You don't IPL bro?
Posted by Tiger Ryno
#WoF
Member since Feb 2007
103065 posts
Posted on 6/2/15 at 12:45 pm to
I do....and I'm not ashamed.
Posted by GrammarKnotsi
Member since Feb 2013
9340 posts
Posted on 6/2/15 at 3:17 pm to
quote:

During my travels in Éire, you were only able to find "the black stuff"


Unless you traveled in the last 10 or so months, this makes sense...
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