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Kraft Mac & Cheese is ditching it iconic orange color

Posted on 4/23/15 at 2:38 pm
Posted by LSUvegasbombed
Red Stick
Member since Sep 2013
15464 posts
Posted on 4/23/15 at 2:38 pm
oh no!!

quote:

On Monday, Kraft announced that the original version of its Macaroni & Cheese dinner sold in the U.S. will no longer contain artificial preservatives of synthetic colors.
quote:

Starting January of 2016, that signature neon orange hue will come from natural ingredients like paprika, annatto and turmeric.
This post was edited on 4/23/15 at 2:40 pm
Posted by jimithing11
Dillon, Texas
Member since Mar 2011
22473 posts
Posted on 4/23/15 at 2:41 pm to
quote:

signature neon orange hue will come from natural ingredients like paprika, annatto and turmeric


Sure kids will love that
Posted by arseinclarse
Algiers Purnt
Member since Apr 2007
34412 posts
Posted on 4/23/15 at 2:48 pm to
Did they have different colors in the 80's or 90's? I think I recall eating macaroni with hues of blue, green, etc.

eta..might have been Pop Quiz popcorn now that I'm researching the topic.
This post was edited on 4/23/15 at 2:52 pm
Posted by Shexter
Prairieville
Member since Feb 2014
13883 posts
Posted on 4/23/15 at 3:16 pm to
Looks like the color will remain, but will be made with natural ingredients instead of artificial dyes.
Posted by Emteein
Baton Rouge
Member since Jun 2011
3888 posts
Posted on 4/23/15 at 3:51 pm to
Did they not learn anything from "New Coke"? GD give me my damn artificial preservatives and artificial colors or give me death, or just let the artificial preservatives and colors give me death. whatever. Just don't frick with my mac & Cheese.
Posted by CAD703X
Liberty Island
Member since Jul 2008
78099 posts
Posted on 4/23/15 at 4:02 pm to
quote:

Just don't frick with my mac & Cheese.
Posted by LSUsmartass
Scompton
Member since Sep 2004
82365 posts
Posted on 4/23/15 at 4:45 pm to
quote:

Looks like the color will remain, but will be made with natural ingredients instead of artificial dyes.

And I'm sure hugely altering the taste
Posted by TH03
Mogadishu
Member since Dec 2008
171037 posts
Posted on 4/23/15 at 4:49 pm to
quote:

Kraft Mac & Cheese is ditching it iconic orange color


how did you get that from this:

quote:

Starting January of 2016, that signature neon orange hue will come from natural ingredients like paprika, annatto and turmeric.


?
Posted by TH03
Mogadishu
Member since Dec 2008
171037 posts
Posted on 4/23/15 at 4:50 pm to
not really. I sell these things called "natural sour worms." three colors, yellow (colored with turmeric), orange (colored with paprika), and purple (colored with red cabbage). you really can't taste it at all.
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