re: What would you do?

It's an uncomfortable situation. Most of us have been guilty of dropping an F-bomb or two in the heat of LSU frenzy. But as a predominantly Southern fanbase, most of us have been taught better and will respond appropriately when politely asked to take it down a notch.

99% of the crowd will appreciate you for doing it. If the polite request doesn't work, then is the time to get the marshall involved. And sometimes maybe it's worth the trouble to help the guilty party "lose his balance" and take a tumble down a few rows. Whoops, maybe you shouldn't have been drinking so much.

OBTW, paying for a ticket doesn't give you an automatic pass to be an obnoxious a-hole.