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re: Ford attracts younger and more female buyers with new $20,000 Maverick pickup
Posted on 11/7/21 at 3:38 pm to Street Hawk
Posted on 11/7/21 at 3:38 pm to Street Hawk
The base MSRP must be somewhat of a gimmick. Average price paid is 29k and base is 20k? So 50% increase in price for the average options?
1
Posted on 11/7/21 at 7:43 pm to Ric Flair
quote:
The base MSRP must be somewhat of a gimmick. Average price paid is 29k and base is 20k? So 50% increase in price for the average options?
I think I read over at Jalopnik that Ford isn't even sending the 20k base model to dealers. You have to special order it. It's basically a price point created to get people in the door so they can be upsold the ones with more options.
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