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Why Is Carhartt Shifting Marketing Towards Hipsters and Slim Shady Types?

Posted on 8/28/19 at 11:26 am
Posted by Dragoon
Member since Jul 2019
112 posts
Posted on 8/28/19 at 11:26 am
This trend has been developing over the past several years. Carhartt has become the brand of hipsters and white wanna-be-thugs.

Why does dressing like you do manual labor appeal to these groups?

Are you thinking about switching from Carhartt as they embrace this developing customer base?
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