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re: Andrew Godley interview in Country Road Magazine
Posted on 3/5/19 at 11:34 am to tduecen
Posted on 3/5/19 at 11:34 am to tduecen
quote:
We figured out in a different manner on our own. That’s why it was really different. It was radical. It was hazy. It was opaque looking, like orange juice almost. Like banana orange juice. The beer looked like that—it’s very non-traditional.
I like Parish, but this is a lie. The hazy IPA train had already started. Parish just brought it to the masses in LA.
Posted on 3/5/19 at 12:46 pm to BottomlandBrew
So I’m just going to chime in to say that I didn’t realize just how much visioning and long term planning goes into all of this. When Trillium opened their restaurant/new location in the Fort Point neighborhood, that was a move that was years in the making. They purchased that building 3 years before the news even broke that they were looking at expanding their Boston location, and you have to think that was a calculated move and not a whim. Andrew and Parish haven’t sold beer on the same scale and with the same margins (all being without cutting in a distributor, which has to help significantly), so it makes sense that he has not been able to scale upwards at the same rate — Trillium celebrates year 6 this year. I figure this is around 7 or so for Parish? Anyway, you have to think that if he has aims beyond just what he’s doing now, which he would be right to, that he’s been putting those pieces on the board for the last couple of years. I guess I just though that breweries were looking at things on more like a 12 month window and not with a much broader 5+ year plan. Which it makes sense that they would need that. I guess this is why I’m not a business owner. Ha.
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