re: Payless fools influencers with a fake store

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It's easy with Wine, too. No one actually knows wtf they're talking about with wine - it tastes good based on the label and how much they paid.

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Some wine snobs will probably lose their shite, but it's absolutely true.

In fact, the article in the OP even mentions it.

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A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.

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