re: TV experts, will be needing a new TV. Few questions for one in a moderately bright room...

I bought the LG OLED 65C7 a few weeks ago and it is in a room facing a wall of windows so brightness/glare was a large concern for me too. It’s just like with any screen, I sometimes have to lower the blinds if the sun is directly shining through. Otherwise, I have it slightly tilted on a wall mount which seems to mitigate any glare. All I can say is, the OLED is the best picture quality I’ve ever seen and I don’t think the differences in OLED, LED etc will matter enough