re: The Roto Molding Process

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if you ever wondered why yeti is more expensive than K2, RTIC, it's because they have more material used during their roto molding process, creating more cycle time, reducing production rates,

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While that may be, the cost is negligible in comparison to the pricing difference.

Yeti's cost more simply because of branding/marketing and product placement. They are a premium cooler and priced it at a rate for a perceived value based upon their marketing campaigns.