re: Taco Bell to open 300 stores without drive-through by 2022, will serve booze

quote:

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I don't understand how marketing and research thought this idea up and thought it would actually be a move in the right direction.

Half of the appeal of a Taco Bell if not more, is quick, "fast" access to "mexican" food. Closing the drive through, just to serve a margarita seems like a FAIL.

If i can see that why can't the people making millions of dollars to do this see it?

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It's a very specific market.

Which is why they are doing 300 out of 7,000 locations.

There is one in Vegas. If it's late at night and you are drunk and want another drink and a taco, you won't be driving thru, you are going to walk there or uber there from your hotel.

Have you ever been to the Krystal in the French Quarter? A taco bell nearby like this would print money.