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re: Disney Star Wars Hotel - Who is going

Posted on 7/19/17 at 8:50 am to
Posted by baldona
Florida
Member since Feb 2016
20543 posts
Posted on 7/19/17 at 8:50 am to
Yeah but take a millennial that works as a manager at a video game store and lives at home or with roommates making $14 an hour, they can't afford that. Seems like your video game millennial would be a huge target audience here.

I guess they are going after the affluent dads here that grew up with the original Star Wars?
Posted by ell_13
Member since Apr 2013
85169 posts
Posted on 7/19/17 at 8:56 am to
You think millennials are the people spending money at Disney? The people disney wants are the young, well-to-do families who will come back 5 times before they're 40 and buy a bunch of merch for their kids each time while eating at table services every day. Building "cheap stuff" isn't going to attract those families.

ETA: and the hotel you describe for 10 year olds exists... All Star Sports and All star Movies.
This post was edited on 7/19/17 at 8:59 am
Posted by Dam Guide
Member since Sep 2005
15547 posts
Posted on 7/19/17 at 9:00 am to
quote:

Yeah but take a millennial that works as a manager at a video game store and lives at home or with roommates making $14 an hour, they can't afford that. Seems like your video game millennial would be a huge target audience here. I guess they are going after the affluent dads here that grew up with the original Star Wars?


Disney attracts a very wide range of people. Hotel will be filled will all kinds of people. Most of them will probably barely even like Star Wars, much less be fanatics.
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