re: Ford will be introducing a diesel in the F150 later in the 2018 models

quote:

---

I don't think the Ram or Titan is doing too much in terms of sales with their respective 1/2 ton diesels.

---

As said that's because they are all in $50k plus trucks I think right? If you are going to pay $55k for a 1/2 ton why not drop 60 on a 3/4 ton which is what most guys are doing.

I agree it would be interesting if Ford could put a small diesel in a $35k truck. I don't see why they can't? A quick look shows a chevy Cruz is $17k at its cheapest and $23k with a diesel now, that's only $6k more.

I feel like a $32k Ford XL 4 door would be sweet.