re: Missouri enrollment takes another major drop

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Their recruiting department blows.

My daughter was seriously considering Mizzou as an option. Her mom and dad and grandma and grandpa all graduated from Mizzou and grandpa still teaches there. They made little to no effort to recruit her seriously. She's now in an accelerated med school program.

There's systemic issues on the campus. They'll get it figured out or they won't.

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This is a widespread college problem. Do you know why shitty for profit colleges once thrived and places like Phoenix and Southern New Hampshire are thriving today? They treat their students like customers and they have EXCELLENT customer service.

Colleges and universities do a really bad job at the customer service part of recruiting. Yes, its different than selling a chicken sandwich with a smile, but the prevalent attitude is that they should not have to sell to you - its a privilege for you to be speaking to them. And if you are a legacy - good luck getting any attention, as your daughter learned.

If one can ignore the three S's of colleges - size, sizzle and sports, they will learn that many times a smaller college is the best option for most students. Its a problem that the Northeast doesn't have that the South is eaten up with.