re: pointers for first "real" job salary negotiation

Generally, yes I would shoot for around 10% over the target. But it will likely not work if you cannot explain why. Generally, bigger companies have a range and they will offer college grads roughly the same amount. You need to be able to explain to them why you are more valuable than them right off the bat. One example would be that you will not need as much training because you have certain skillsets already.