re: Highest Paid Athlete Endorsers of 2016

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Is the issue with football players due to the uniform? What I mean is that they have a mask on while on the field. There faces aren't as recognizable.

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That's AN issue. It's also that the life of a football player (ex. QB) isn't very long. Peyton Manning, as a pitchman is superb. He has this self deprecating humor and he "looks normal". You can see Peyton driving a Buick and saying "re-route". He's relatable. And he has charisma. Jordan is the master at this. The dude was selling Hanes shirts with a Hitler mustache. A decade after he retired!