Women's Basketball Costs

You want to see how many college baseball programs turn a profit? Many don't

The only two reliable money making programs in college athletics are football and men's basketball

It's simple supply and demand. Significantly more people (both men and women) would rather watch men's sports than women's. That's not being sexist. That's just being honest.

Because women's sports aren't in high demand, a school can't really generate a high revenue stream.

There's only so much people are willing to pay for ticket (For UConn the highest ticket prices are ~$26-$30).

Businesses aren't going to spend huge money to advertise at games and other media streams associated with the sport

TV networks aren't going to pay a lot for the rights to broadcast games that by and large, no one will watch or buy advertising on.

Still, despite the revenue being significantly lower than mens sports, the costs associated with women's sports are largely the same.

A scholarship for both a male and female student are the same. It cost the same to fly/drive a male or female student to a game. I'm sure both receive the same top-notch medical treatment, housing, etc.. Even though ticket prices are less for women's sports compared to men's, I'm sure the costs associated with putting on a game (utilities, security, staffing, etc.) are largely the same.

There really is no reason to spend much money on women's sports from a financial perspective. Even the clear cut best programs don't really make a profit