re: The Advocate (Baton Rouge newspaper) and their affinity with bowling?

quote:

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bowlers buy papers. there are lots of bowlers.

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Although this may no longer be true, I remember reading when I was a kid in TV Guide that bowling traditionally got higher total viewership numbers than the sport that dare not speak its name.

However, g*lf gets a higher-income demo, the kind that will buy luxury cars, insurance, financial services etc... So sponsors keep it on the air despite the lower overall numbers