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re: Snowflakes melt over state farm commercial
Posted on 12/26/16 at 6:20 pm to funnystuff
Posted on 12/26/16 at 6:20 pm to funnystuff
quote:
The fact that there are so many mixed-demo couples in commercials is not evidence of some insane global media conspiracy. It's simply evidence that it works.
And yet that same formula, applied to mainstream TV and Movies, does not work. So why do they continue to purvey it?
1
Posted on 12/26/16 at 6:31 pm to PoundFoolish
quote:Man, I hate making judgements of people online, especially based on so short an interaction. But this just feels ridiculously arrogant to me.
And yet that same formula, applied to mainstream TV and Movies, does not work. So why do they continue to purvey it?
How can you possibly presume to have more insight into how a nationwide insurance firm should reach the largest number of customer than the actual firm itself? How much money, time, effort and study do you suppose State Farm commits to developing a marketing strategy?
And I don't know why different strategies work better for 30 second ads than for full-length movies, that's not something I've ever spent invested time investigating. But the idea that these mediums don't reach people in identical ways makes perfect sense to me. I have no idea how that's relevant to the discussion
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