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re: Snowflakes melt over state farm commercial

Posted on 12/26/16 at 6:06 pm to
Posted by PoundFoolish
East Texas
Member since Jul 2016
3724 posts
Posted on 12/26/16 at 6:06 pm to
quote:

It's simply a private firm


Is that same private firm responsible for the severely disproportionate level of similar media narratives in other commercials with other for-profit agencies?
Posted by funnystuff
Member since Nov 2012
8367 posts
Posted on 12/26/16 at 6:17 pm to
No dude, those other firms are.

Many firms find more value in marketing to multiple demographics. This is particularly true for large, nationwide corporations that absolutely need customers from multiple racial groups.

The fact that there are so many mixed-demo couples in commercials is not evidence of some insane global media conspiracy. It's simply evidence that it works.
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