I think advertisers are still so hung up on the old trope that "young people buy things." Do they not understand that everybody under 30 basically still lives at home and mooch off their parents now. I used to work at a University... The overwhelming majority are absolutely clueless about how anything in th real world actually works. If they need anything, they have to call their parents first and usually they get them to do it for them.

They use their HBO passwords and their Netflix acct. They use parents credit cards, etc etc

Nobody in their 20s makes any money... Especially enough to be buying leisure products like RVs and houses and motorcycles or boats.

Old people have money, young people don't... That's always been so, but now even more than ever.

Outside of technology and gadgets "millenials" (Damn I hate that term) don't have consumer habits like anyone of the last 100 yrs... They'd rather stay in their room and watch YouTube videos and tweet than go out and watch a movie in a theater or go to a ball game. Some still do, but it's vastly smaller than previous generations.

This post was edited on 12/11/16 at 4:25 pm

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Posted by goldennugget

Hating Masks

Member since Jul 2013

24514 posts

Posted on 12/11/16 at 5:24 pm to Jack Ruby

quote:
I think advertisers are still so hung up on the old trope that "young people buy things." Do they not understand that everybody under 30 basically still lives at home and mooch off their parents now. I used to work at a University... The overwhelming majority are absolutely clueless about how anything in th real world actually works. If they need anything, they have to call their parents first and usually they get them to do it for them.

You're right. I heard Rush Limbaugh I think say the reason advertisers want Adults 25-54 or younger demos opposed to older ones isn't because they have the money, but because their minds aren't made up. Old people already have their minds made up and preferred brands, so advertising to them may not be effective.

I see his point but at the same time I get frustrated at work when we get projects for advertisers who want to target demos that make no sense. RV dealer wanting to target millenials and a charity wanting to target Adults 18-29 made no sense to me. We even gave them research showing the most likely demo to give to charity is Adults 50+ and Adults 18-29 are the LEAST likely demo to give to charity, but no, they were stubborn. It's like these advertisers go to listen to some motivational speaker who gets up there and brainwashes them about how they need to target millenials no matter what you are selling

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