re: North Face is now for poors. Patagonia is trend of moment. Barbour for ballers

It's only a matter of time before Arcteryx and Marmot become the new North Face.

Honestly, a great testing ground for winter trends is Big Cedar Lodge in SW Missouri. Big Cedar is a national Top 10 lodge. Real ballers as well as occasional posers from across the country vacation there. My wife and I frequent there especially at Christmas.

I've already seen the shift this year.

There's a few people wearing Patagonia, but they're mostly couples in their 20s or low 30s. Haven't seen ANYONE wearing North Face.

More people are wearing Marmot and Arcteryx gear than Patagonia. And I've seen a few really sharp couples wearing Barbour.

I mean...you can just tell.

Marmot and Arcteryx is about to become overexposed. Patagonia is about to shift from hipster trendy to the brand EVERYONE wants.

But the Barbour people are just quietly counting their cash and lot in life while laughing at the wannabe wealth sporting their "look at me" logo wear.