re: (Stolen from OT) Yeti IPO

Yetis patent on the tumbler technology expired. Knock-offs will and are abundant and will get even higher.

However, Yeti's strength is in its Brand. This is not a pure revenues story. Its not about selling coolers or tumblers but building and continually improving the brand which they do a far better job of than most.

Their customer service alone is impeccable and what keeps customers buying more and more products. I imagine they will continue to roll out new products.

How much of the IPO is going to R&D or is it purely a cashout method id be curious to know?

I'd be hesitant to short this one but $5b does sound like a pricy valuation.