re: Why are there so many Mattress Firms???

I will say this, I did buy a mattress last year it was pricey not the most expensive in the store but there were definitely mattresses that were $8-10k. I have a bad back so I figured id hear the sales pitch on them, which included "well over 50% of your life is spent in bed, so what $9500 for that". In the end it felt like every other bed and I bought one that was alot less. Still though I imagine margins are up there on matresses, and I imagine the move alot because of their financing arm.