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re: NIN - Year Zero appreciation thread

Posted on 8/22/16 at 10:34 am to
Posted by SUB
Member since Jan 2001
Member since Jan 2009
20952 posts
Posted on 8/22/16 at 10:34 am to
The viral marketing for this album was amazing. I loved how they did it and I anticipated it's release more than almost any album that I can remember. They created an alternate reality game...I remember, they did some secret show somewhere in Cali (LA?) and made everyone who showed up at some place give them their wallets, phones, etc. Then they blindfolded them and took them on a bus to some warehouse. Video

I loved it when it came out, but I think I wore it out because I don't have much of a desire to listen to it any more. I usually gravitate toward TDS, Fragile, or With Teeth when I listen to NIN.

I've never actually listened to the remix album. I'll give it a shot!
Posted by Brosef Stalin
Member since Dec 2011
39272 posts
Posted on 8/22/16 at 10:50 am to
quote:

The viral marketing for this album was amazing.

I heard they left unlabeled flash drives on the bathroom counter at the venue of some NIN shows around that time. There were a few songs from the album on there. They also put some weird viral website too.
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