re: .

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I think the most dangerous aspect is they're basing expansion entirely too much on one sport.

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Long-term, that certainly is one of the bigger threats, if not the biggest.

I think the larger short-term threat is the disruption of current cable TV model. Subscriber numbers for the bigger conference networks (namely, the SEC and B1G) are pretty healthy at the moment, but I just haven't seen any market research data that's able to un-bundle conference network subscriptions and conference contracts from general cable contracts. If it's out there, I'd like to see it - it seems like something right up WSJ's alley. The conferences are already pre-empting this a bit by putting more and more live content on the conference networks, but quality of competition and brand - and not market size - still matter a great deal in this field.

You also have secondary threats like generational shifts in sports-watching methods, further demographic shifts, and attitudinal shifts regarding university finances.