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Sony makes a reboot of Spider-man, the first of which looked very good, and one where the actor finally seems right for the role.
Public reaction: enough with the reboots, we know who Spider-man is, we don't want origin tales, we want action going forward.
Marvel tosses yet another actor into the role, transposes him into their Avengers MCU, and everyone: "YAY!!!"

Batman, with even more movies to his credit than Spider-man, shows up in DC's new franchise as they build to their Justice League (their "Avengers"):
"wait, where's the standalones to establish this version? If we reboot him, we have to have his movies to flesh him out. People need to understand him and his motives."

No we don't ?

They still gave us Batman's origin in this movie. In CW we didnt get all of that. They didn't have to show us how he got his powers. They rebooted him without insulting our intelligence. Spider-Man/Batman is a bad comparison because they were handled differently and thus to response was different. DC established who Batman was when we already knew but never fully set up why he is so different from other versions other than a line here or there. How about instead of wasting our time with killing his parents, use that time to show what happened to Jason Todd. You double benefit because that also gets rid of the horrid Martha scene so many people hate.

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Wonder Woman: "so she just shows up, and we're supposed to accept her with no history, other than a single B&W photo and the in-story comment that she's 100 yrs old?"

Can't win with people; if they made the WW movie before this, you'd have a lot of folks hesitant with that. Is this a one-off, the way Green Lantern was?
GL sucked, and MoS gets criticized a lot. DC is very uneven with their movies, so maybe I'll wait to catch it on HBO, and decide from there if I want to explore the character further.

I saw a very large amount of praise for Wonder Woman. I, myself, saw her as one of the best parts of the movie. My wife was glad a woman was able to be showcased as both sexy and strong. People are pumped for her movie so this was a great movie by DC. If they handled Batman the same way it would have extremely well received I feel.

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Marvel has built a multi-movie story, that will include various characters. Sometimes, these characters will seem completely different in different movies; Tony Stark is 100% don't trust the government in the early Iron Man films, yet in Civil War he's the big Hero Registry supporter.
Some films seem disjointed as standalones, but taken in a run of films, make a lot more sense.

DC is trying to build a multi-movie story, just like Marvel. While BvS seems a little disjointed, it does make more sense if you also saw MoS. Maybe it will make even more after Suicide Squad, Wonder Woman, and the new Batman come out. Probably those films will make more sense, if you see BvS.

Marvel has had their characters grow over the course of their movies similar to how tv shows handle characters. Iron Man is different from Iron Man to Civil War because New York has been invaded, he created a robot that wanted to kill everyone, and Potts left him. Cap is different because the organization and country he fought for turned out to be ran by Nazis.

Batman changed by the end of BvS in a clunky and badly handled way. They wanted to do the same stuff Marvel was doing in their 13th film in their 2nd. No one was giving them a free pass for wanting to take a short cut. Not saying they have to make 12 other films, but you need to handle it better.