re: Why is football such a target in the media?

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An emotional argument is one where you're predictably taking the same side all the time, blaming the same kinds of "culprits" while reaffirming your one-dimensional worldview.

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yeah like arguing against "big corporations" and defending the "little guy" in order to do just that. that's exactly my point

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In reality, everyone is to blame.

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nope. only one side...at least since the players forced collective bargaining on the NFL. you can argue there was no duty prior to that (although i don't think the science was available to make the argument so it's likely a moot point)

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You've also managed to explain why the media, comprised of humans, might blame the soulless, big bad corporation.

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because the NFLPA fricked up and/or the players don't give a shite about this if it affects their bottom line?

we don't even know if the players would get behind these rules if this had to be negotiated in a CBA. they may rather the higher revenue split or some other benefit.

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tying this whole ordeal to feminists doesn't strike me as rational and emotionless.

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progressives. feminists are just a subset of that mindset