re: How much would Nintendo benefit from general expansion of its int. properties?

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Has it been as successful as the 3DS or DS or Wii, no. But it let's them think outside of the box. 

Off-screen play, not revolutionary, but I've used it a ton. Wonderful 101.... doesn't exist without the screen. I loved the use in Pickmin, asynchronous play. Same for Mario 3D world, Nintendoland, Wii Fit, Splatoon, etc. 

In the same vein, I like that Smash doesn't use the screen in any meaningful way. That's ok too. 

Whether or not it's successful as it's exactly intentioned doesn't really matter. It keeps Nintendo in control, keeps them loose in design, and let's them think out of the box. Putting them as a third party puts them into someone else's box. That just not where they do their best work. 

What people want is a Nintendo that still experiments.

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