re: Aside from cheating, what makes a person a "great recruiter"?

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You all are over-estimating the salesman part. It's about showing them you can get them to the NFL. It's not so much selling yourself, the program, the University and so on. It's about the NFL for the type of recruits that can win titles.

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I'm not sure that is the case for the majority of recruits anymore.

If you're a QB, maybe you're right, but the majority of elite skill position players and OL/DL can get to the NFL regardless of where they go to school. Having a ton of players in the NFL is a byproduct of being a great recruiter at a power program. This is a case where correlation does not imply causation.

I'd submit mid-2000s Miami as a perfect example of this situation. They were still sending tons of guys to the NFL every year, but as their results on the field started to take a nosedive, their recruiting rankings did as well. If getting to the NFL was such a concern then you wouldn't have seen Miami drop off the map.

I don't mean to imply that getting to the NFL isn't a priority for elite players, because obviously it is. However, I think many of these players realize that there are many paths you can take to get there.